Find me stuff that I can’t do easily, give me challenges.” And son of a gun, that’s what they’re doing. If I’m going to do this, I want to get the worst disasters in America. I don’t want to be set up with bars that are easy. When I started Bar Rescue, I said to the network, “Listen guys. After 155 episodes, what’s your read on the bars that you go to fix? That turned into a publishing career running Nightclub & Bar Magazine and its annual Nightclub & Bar Convention and Trade Show. Before too long I traded music for management and in my early twenties, I was managing The Troubadour in West Hollywood. I’m a New York guy who was focused on my music as a drummer in a live band, and was working at a live music venue.
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Total Food Service had the opportunity to share Taffer’s thoughts on how to succeed in today’s highly competitive marketplace. Magazine’s feature, “Angels of the Night”. He was also recognized as “a major leaguer” in Inc. Taffer is one of only six inductees into the Nightclub Hall of Fame, and also holds such distinctions as “Pub Master” in the United Kingdom with multiple honors as “Operator of the Year” and winner of “Property of the Year”. Taffer shows his readers how to take ownership of real issues and address them in a straightforward way. This month, Taffer brings his decades of industry knowledge to book shelves with: Don’t Bullsh*t Yourself: Crush the Excuses That Are Holding You Back (Portfolio Books). If there’s anyone who can save it from going belly-up, it’s Jon Taffer.
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Focusing on one establishment each week, the series puts Taffer at the heart of the storm: helping to improve every facet of an American restaurant or bar–from theming to staffing, pricing to promotions, menus to music. In the summer of 2011, Spike TV (now Paramount Network) debuted Bar Rescue, a documentary-style series spotlighting Taffer as he gives struggling restaurants and bars a last chance to succeed. As chairman of Taffer Dynamics and President of Taffer Media, Inc., Taffer is a highly respected industry expert, management guru and television star as well. With over three decades of hands-on experience, Taffer is a two-time winner of the Bar Operator of the Year award, among myriad of other honors, and his renowned method of management, “Taffer Dynamics”, has become the gold standard of the industry. Within the greater nightclub, bar and restaurant industry, there is no greater authority than Jon Taffer.
He is best known as host and executive producer of the documentary-style series Bar Rescue. He is an entrepreneur, former nightclub & bar owner, operator & consultant, television personality, founder and owner of his own media company, and author. Great Neck, NY native Jon Taffer wears many hats.
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